Caraway
social+web

I was brought on by Caraway to do some elevated text animation for their product video campaigns on their Art-tight containers and Cookware refresh. I also animated text and edited raw footage for a video campgn for their Bar Set product. I created several animation presets that could be applied to single lines or words. Two distinct styles were applied depending on the use case. One style was a quick playful build-on with a mixture of by-character and single word animation. The other style was a more simple animation of opacity and position word by word. Text placement was reformated for each size point and videos were delievered in a multitude of sizes.