Atmosphere TV BRB Sizzle 2024 + 2025

Atmosphere TV needed to fill time prior to live streams and promote the streaming service during ad breaks. Previously they had been using drone footage with a countdown clock. They wanted somthing new that would feature the main channels and content Atmosphere provided. The sizzle had to promote these channels while maintaining the prominence of the parent branding. In the 2024 addition seen above we focused on the logo mark and rounded rectangle. Driving motion thru the rounded rectangle frame. In 2025 the logo mark shape was still used as a mask, but the rounded rectangle was replaced with full bleed footage and grids of square content, emphasizing the sheer amount of content Atmosphere curates from across social media. The use of 3D also saw a new art direction, moving toward monochrome BG icons versus 3D text.